Fred Perry | Steranko

The Laurel logo has been going strong since 1952. From Tenniswear to the 60’s Mod scene, Fred Perry is now a global brand.
The most iconic piece of clothing associated with the name Fred Perry is the classic piqué cotton sports shirt. It was an instant success after its launch in 1952. Fred called it “the shirt that fits” and its slim-line shape appealed to a generation of body conscious tennis stars who appreciated the breathability of the open honeycomb weave ‘pique’ fabric. They weren’t the only ones. British youths, in particular the Mods, adopted the ‘Fred’ as their shirt of preference – smart enough to wear beneath a mohair suit, cool enough to dance in all night long. Initially the ‘Fred’ was available in single colours only. The famous collar and cuff tipping were added in the late 1950’s after requests from football fans to include team colours on their beloved shirts.

The Fred Perry Shirt sold today remains exactly the same as its predecessors. A timeless classic, the perfect mix of form and function. A suitable legacy for a working class lad from Stockport who became a British icon.